Blackmagic URSA at NAB 2014

Once again Blackmagic Design took centre stage at NAB, unveiling the Blackmagic URSA and Blackmagic Studio Camera.

The Blackmagic URSA is a new high-end digital film camera designed to revolutionise workflow on set. It’s built to handle the needs of large film crews as well as the singular user and comes complete with multiple accessories built-in.

We were especially impressed with its 10-inch fold out on set monitor – however, the product also boasts a large user upgradable Super 35 global shutter 4K image sensor and internal dual RAW and Apple ProRes recorders.

The Blackmagic URSA can be used on high-end feature films, commercials, episodic television production and more, which makes it a pretty good all-rounder.

We are told it’s going to retail for $5,995 USD which places it in the relatively affordable price bracket.

What impressed us was the customisable options of the camera as you can dress it according to the needs of your production. Thus, buying this camera looks as if it will be a wise long term investment.

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