Red Digital Cinema + Element Technica = Red Element – NAB 2013

We were back at the RED stand again today at NAB where Mat spoke to Joey Romero of RED Element who filled us in on some essential information, after it was announced on Sunday that RED have acquired Element Technica, the accessories development and manufacturing division of 3Ality Digital, though 3Ality will continue to offer Element Technica’s 3D rigs.

Element Technica creates rugged accessories for production environments. Designed by filmmakers for filmmakers, Element Technica enjoys a great reputation among their peers in the cinema and broadcast industry. Joey reassured that all service and support will continue to be in place for Element Technica customers, and the product line will remain the same.

In fact, Joey hinted that we could look forward to some exciting new products as a result of the new partnership, so this may be one to keep an eye on at IBC in September, or next year’s NAB.

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